The Invisible Touch: The Four Keys to Modern Marketing
Description and Reviews
From The Publisher:
Service businesses sell something that cannot be seen or heard. They offer an experience--and to make that experience truly
exceptional they must first understand people and how to satisfy them. In this indispensable volume, Harry Beckwith provides a treasury of quick, practical, and entertaining strategies. Applying the study of human nature to the real world of business, The Invisible Touch will open your eyes to this crucial branch of marketing with four key concepts:
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About the Author
Harry Beckwith is a frequent guest lecturer for many national corporations, including ABC, Inc., BellSouth Corporation, Norwest Corporation, and Marsh & McLennan Companies, Inc., among others. He lives in Minneapolis, Minnesota.
Table of Contents
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