Book of Entrepreneurs' Wisdom : Classic Writings by Legendary Entrepreneurs
Peter Krass (Editor)
Description and Reviews
From The Publisher:
Not everyone can start a new business and turn it into a success. Though many have gotten ideas off the ground, few have kept them afloat. While many have opened doors to budding ventures, few have been able to keep them open. And while many have begun freshman businesses, few are true entrepreneurs. What does it take to join this elite rank? The answer may well best be found from those who know firsthand—the fortunate few who have taken the lightbulbs in their heads and made them shine: pioneers like Henry Ford, George Eastman, Kim Polese, Col. Harland Sanders, Lillian Vernon, Warren Avis, Richard Branson, Dave Thomas, and Steve Jobs.
Now, The Book of Entrepreneurs’ Wisdom affords you an unprecedented opportunity to hear—in their own words—what these legends have had to say on the topic of entrepreneurship. The Book of Entrepreneurs’ Wisdom. brings together the essays and speeches of more than fifty pioneers, past and present. From starting up to creating marketing strategies, from taking risks to building brand identity, the writings contained here span the entire spectrum of essential entrepreneurial issues. For example, Wally "Famous" Amos talks about the power in commitment and Lillian Vernon presents her entrepreneur’s toolkit.
For easy reference, the essays contained in The Book of Entrepreneurs’ Wisdom are organized into eight categories, covering the start-up process; the maverick element; venture capital, LBOs, and going public; risk and strategy; inventors turned entrepreneurs; branding, image, and selling; entrepreneurial management; and personal stories. Each essay is preceded by a brief introduction that places it in historical perspective and offers interesting and insightful information about its author’s life and career. And throughout each essay, passages have been highlighted that call attention to each contributor’s most pithy, profound, or quirky ideas. Offering timeless wisdom from the most successful entrepreneurs ever, The Book of Entrepreneurs’ Wisdom is must reading for anyone looking to join the venerable rank of these gunslingers, explorers, pioneers, and thrill seekers. Fourth in the "Wisdom" series
"A great tool, not just for entrepreneurs,but for anyone trying to improve their business skills. It sure would have been nice to have had this book twenty-three years ago!"
—Jim McCann, President, 1-800-Flowers Pearls from The Book of Entrepreneurs Wisdom
"The secret to success: Plunge into the uncomfortable, push, or be lucky enough to have someone push you, beyond your fears and your sense of limitations."
"I sometimes feel like I’m behind the wheel of a racecar. I need to keep my eyes on the horizon, but I also need to keep my attention on the rear-view mirror to see who’s gaining on me."
"A business which starts off quickly, makes money at once, and seems to be in every respect a gold mine, often does not last long." —Harvey Firestone "Did I want to risk an embarrassing and costly failure? Absolutely."
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