Book of Business Wisdom : Classic Writings by the Legends of Commerce and Industry
Peter Krass (Editor)





Format: Paperback, 512pp.
ISBN: 9780471165125
Publisher: John Wiley & Sons
Pub. Date: September 1997

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Description and Reviews
From The Publisher:

In The Book of Business Wisdom, more than 50 business legends, past and present, share their passion for excellence and their views on success in business. Throughout the book, pearls of wisdom from each contributor have been highlighted to draw attention to some of the more memorable and quirky ideas. Each essay is preceded by a brief introduction that offers interesting and insightful information about its author's life and career, and places the essay in historical perspective.

From Henry Ford and Andrew Carnegie, to Lee Iacocca and David Ogilvy, this dynamic anthology includes 54 essays and speeches on business success, from some of the greatest business leaders of all times. Designed for easy-reference, it features sections on leadership, management, entrepreneurship, and more. Notable quotes are called out in larger type in each article. Finally, two indexes cross-reference authors alphabetically and chronologically.


About the Editor

Peter Krass is a freelance writer and editor living in Connecticut.


Table of Contents

	HOW TO GET AHEAD
	The Road to Business Success (A. Carnegie)
	They Won't Think (T. Edison)
	THE IMPORTANCE OF CHARACTER
	What I Have Learned about Men (H. Firestone)
	The Character of the Businessman (H. Luce)
	THE DYNAMICS OF LEADERSHIP
	Leadership (D. Ogilvy)
	Lessons for Success (J. Welch)
	THE ESSENTIALS OF GOOD MANAGEMENT
	The Most Important Thing I Ever Learned about Management (A. Sloan)
	More on Good Management (L. Iacocca)
	SELLING SKILLS AND CUSTOMER FOCUS
	You in a Career of Selling (R. Woodruff)
	MAINTAINING INDIVIDUALITY IN THE CORPORATE WORLD
	The Hat of the Student (W. Rockwell)
	The Modern Corporation (G. Perkins)
	GUNSLINGERS AND THE ENTREPRENEURIAL SPIRIT
	What I Learned about Business (H. Ford)
	The Art of Money-Getting (P. Barnum)
	PHILOSOPHY FROM WALL STREET
	My Investment Philosophy (B. Baruch)
	What Makes Me Tick? (C. Icahn)
	Chronology
	Author Index
	Acknowledgments
	Notes
	Credits and Sources
	Index

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