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In the Words of Great Business Leaders

Julie M. Fenster

Retail Price: $26.95
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Availability: Out-Of-Print

Format: Paperback, 392pp.
ISBN: 9780471348559
Publisher: John Wiley & Sons
Pub. Date: October 8, 1999

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Item No: 9780471348559

Description and Reviews
From The Publisher:

Brilliant, practical, obsessed with the day-to-day details of running a company-all are characteristics of the greatest business leaders of our time. This book reveals remarkable insights into these men and women, teaching timeless lessons about business, money, and even human nature.

In the Words of Great Business Leaders presents the accumulated experience of twenty business legends, in their own words. Each leader provides inspiring and motivating wisdom that runs the gamut from investing to setting priorities to making the most of opportunity.

This book also features thorough background information on each leader, telling the stories of their struggles to succeed, their triumphs, and how their various experiences-both good and bad-formed their business philosophies.

From the consummate salesmen. . . like William Wrigley, Jr., who started a soap business in the late 1800s with only $32 to his name and by 1922 was selling ten billion sticks of gum per year.

To hustling hard workers. . . like Edwin Land, president of Polaroid-which may have been the first start-up company in history to get $750,000 out of Wall Street on a promise of inventing things for which there was no market.

To self-made successes.. . . like John D. Rockefeller, who never raised his voice or made cutting remarks, but left no doubts about his power and became one of the richest men in the country.

And of course the bosses.. . . like Harvey Firestone, whose early days as a traveling salesman gained him valuable lessons that would serve him well as he created the Firestone Tire and Rubber Company-which, thanks to Firestone, would weather the Great Depression without even having to consider reducing its dividend.

In the Words of Great Business Leaders delivers enlightening, surprising, and motivating information for business readers of all industries.

About the Author 

Julie M. Fenster is an author and business historian who has written for the New York Times, the LA Times, and American Heritage magazine. She has also been a columnist for Audacity, Forbes' magazine of business history.

Table of Contents

Part ITalk About Convincing: Salesmen1
Thomas J. Watson Sr. International Business Machines Corp.2
William Wrigley Jr. William Wrigley Jr. Co.28
Andrew Carnegie Carnegie Steel50
Part IINo Stone Left Unturned: Hustling Hard Workers77
Sam Walton Wal-Mart78
Mary Pickford United Artists92
Edwin Land Polaroid Corp.108
William S. Paley Columbia Broadcasting System126
Part IIIThe Thoughts that Count: Self-made Success143
John D. Rockefeller Standard Oil Co.144
Henry Ford II Ford Motor Co.174
Madame C.J. Walker Madame C.J. Walker Manufacturing Co.194
A.P. Giannini Bank of America, Transamerica206
Part IVThe Buck Stops: Bosses225
Harvey Firestone Firestone Tire & Rubber Co.226
J. Paul Getty Getty Oil250
Alfred P. Sloan Jr. General Motors268
David Packard Hewlett-Packard290
Part VNo Matter What Everyone Else Is Doing: Mavericks311
Herb Kelleher Southwest Airlines312
Clarence Birdseye General Foods328
Margaret Rudkin Pepperidge Farm342
Ted Turner Turner Broadcasting System352

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