Sun Tzu's The Art of War Plus The Art of Marketing

Sun Tzu's The Art of War Plus The Art of Marketing
Sun-Tzu and Gary Gagliardi

Format: Hardcover, 226pp.
ISBN: 9781929194742
Publisher: Clearbridge Publishing
Pub. Date: March 20, 2014

Average Customer Review:

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Description and Reviews
From The Publisher:

The ancient Chinese science of strategy, bing-fa (translated as The Art of War), can be applied to any of life's challenges.

The book includes both the world�s best guide to strategy, The Art of War, plus a line-by-Line adaptation for Marketing Warfare. The Art of War Plus The Art of Marketing is an indispensable tool for anyone wanting to promote his or her company or product. The marketing advice clearly follows Sun Tzu's principles, with the complete text of The Art of War on the left-hand pages and its line-by-line adaptation, The Art of Marketing, on the facing right-hand pages.

Excerpt

The text looks like this, except that in the book, each column is on a facing page.

The Art of War	The Art of Marketing
You are sometimes unable to win.	You cannot always find a new product position.
You must then defend.	So concentrate on your existing customers.
You will eventually be able to win.	You will eventually discover a brand identity that works.
You must then attack.	Then go after that market position.
Defend when you have sufficient strength.	Stay in your market when you lack the resources to expand.
Attack when you have a surplus of strength.	Expand only when you have more resources than you need.

See a PDF Excerpt of Chapter 2 Going to War / Selecting a Target Market

About the Author and Translator

Gary Gagliardi is America's leading expert on using the principles of Sun Tzu's "The Art of War" in modern competition. Former owner and CEO of one of the Inc. 500 fastest-growing companies in America, Mr. Gagliardi has authored over a dozen books explaining the intricacies of competitive strategy.

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