Title Index
A-K  L-Z

. Search Books . Bestsellers . What's New . LeaderShop
Main Page
. Help . View Cart

 Description and Reviews
 Reader's Index
 About the Author
 Table of Contents
 Customer Reviews
 Find Similar Items

See Also:
. Business

leadership books leadership books leadership books

leadership books
Secure Online Ordering Guaranteed!

MBA in a Nutshell®: The Classic Accelerated Learner Program
Milo Sobel

Retail Price: $27.95
LS Price: $19.00
You Save: $8.95 (32%)

Availability: Usually ships within 24 hours.

Format: Hardcover, 336pp.
ISBN: 9780071701723
Publisher: McGraw-Hill
Pub. Date: February 12, 2010

Average Customer Review:


Order This Book!

Add To My Cart

view cart
email friend

Secure Order Guarantee

Item No: 9780071701723

Description and Reviews
From The Publisher:

Master MBA key concepts without stepping foot in a classroom

Save yourself the thousands of dollars it cost for an MBA education. Dr. Milo Sobel presents core concepts taught in prestigious MBA programs such as Harvard, Wharton, and Stanford—without the heavy price tag and heavier classroom hours.

With MBA in a Nutshell, you can quickly and easily implement essential MBA core curriculum into your professional life—stripping away useless theory and focusing on practical application, which is what you really need to be successful in business. In MBA in a Nutshell, you'll learn how to:
  • Accelerate and increase incoming cash flow
  • Assess and rank investment opportunities
  • Evaluate company performance using financial statements
  • Follow step-by-step instruction to draft strategic business plans
  • Turn uncertain business forecasts into reliable estimates
  • Find ways to increase revenue and profit while dramatically reducing costs
Chock-full of practical examples, formulas, and concepts and skills that can be immediately used and implemented, MBA in a Nutshell is a must-read to build skills to enhance your career and help your company grow and succeed.

readers index
Reader's Index 
Send us your favorite quotes or passages from this book.

About the Author

Dr. Milo Sobel earned his doctorate from Columbia University and his MBA from the City University of New York. He has served as Manager of Training for Citibank, and is a member of the Academy of Management. As a journalist, he has regularly authored featured columns in World Executive's Digest and Chief Executive China. He also serves as Justice of the Peace in his hometown of Weston, Connecticut.

Table of Contents

Prologue: Orientation to the Program
The MBA “Secrets of Life”

Chapter 1. Marketing and Product Management
Differing Schools of Thought
Customer Service and Customer Focus
The Macroenvironment
Dimensions of Buyer Perception
Participants in the Buying Process
The Rational Buyer Vis-à-Vis the Emotional Buyer
Cognitive Dissonance
Postpurchase Dissonance (Also Known as “Buyer’s Remorse”)
Dimensions of Market Segmentation
Marketing Strategies
Product Positioning
Marketing Research
The Marketing Mix
Relationship-Based Selling
Factors in Marketing Analysis
The Marketing and Product Management Checklist

Chapter 2. Accounting and Finance
Financial Statements
Tax-Reduction Considerations
"Creative" Accounting
Internal Control
Other People’s Money (OPM)
Improving Cash Flow
Time Value of Money (Discounted Cash Flow)
Investment Appraisal
More Alphabet Soup?
Key Financial Ratios
Lease Versus Buy Versus Rent
Some Tips
The Accounting and Finance Checklist

Chapter 3. Human Resources and Operations Management
Human Resources Management
Dimensions of Managerial Effectiveness
Work Versus Play
Psychological Contracts in the Workplace
Line Versus Staff
Diversity and Discrimination
Crisis Management
Operations Management
Economies of Scale
Crossover Analysis
Break-Even Analysis
Linear Programming
Network Analysis
The Pareto Principle: 80/20 Rule
Queuing Theory
Monte Carlo Simulation
Just-in-Time (JIT) Production System
Economic Order Quantity (EOQ) and Reorder Point (ROP)
The Human Resources Management Checklist
The Operations Management Checklist

Chapter 4. Statistics
Conducting a Research Project
Basic Terminology
Key Statistical Measures
A Statistical Anecdote: What Is “Normal”?
Stories Behind the Statistics: Creative Interpretation
Regression Analysis
Time Series Analysis
Exponential Smoothing
Other Parametric Statistical Methods
Nonparametric Statistical Methods
A Reminder
The Statistics Checklist

Chapter 5. Economics
The Economics Checklist

Chapter 6. Technology Management
Management Information Systems
Knowledge Management
The High-Tech Challenge to Management
Progress Through Technology?
The Technology Management Checklist

Chapter 7. Business Policy and Ethics
Formulation of Ethical Standards
Application to Specific Business Issues Contracts
Alternative Dispute Resolution (ADR)
The Business Policy and Ethics Checklist

Chapter 8. Strategic Planning
Objectives, Strategies, and Tactics
Establishing Organizational Objectives
Establishing Corporate Objectives
Creating the Strategic Plan
Evaluating the Strategic Plan
Forecasting Methods
The Strategic Planning Checklist

Epilogue: Reflection, Introspection, and Enlightenment
Management Decision Making: Art or Science?

Postscript: Education and Career Pathing

You Are a Product!
Do You Really Need an MBA?
Choosing an MBA Program
Alternatives to the MBA

Recommended Reading

Organizations and Resources



Customer Reviews
Write your own online review.

Find Items On Similar Subjects
MBA in a Box: Practical Ideas from the Best Brains in Business

All prices subject to change and given in U.S. Dollars.

Copyright ©1998-2010 LeadershipNow / M2 Communications, LLC All Rights Reserved

All materials contained in http://www.LeadershipNow.com are protected by copyright and trademark laws and may not be used for any purpose whatsoever other than private, non-commercial viewing purposes. Derivative works and other unauthorized copying or use of stills, video footage, text or graphics is expressly prohibited. LeadershipNow is a trademark of M2 Communications, LLC.