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The Practical Drucker: Applying the Wisdom of the World's Greatest Management Thinker
William A. Cohen

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Format: Hardcover, 288pp.
ISBN: 9780814433492
Publisher: AMACOM
Pub. Date: November 12, 2013

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Description and Reviews
From The Publisher:

Business gurus come and go. But not Peter Drucker, who remains a towering figure, widely regarded to be the father of modern management and the world’s most influential business thinker.

Drucker’s uncanny ability to codify management practices and predict future trends has ensured his lasting impact. His dozens of books include the landmark Concept of the Corporation and The Effective Executive, which remains a bestseller decades after its first appearance.

Drucker aimed high to illuminate the big picture of organizations, their people, and the global forces affecting them. As such, his focus on the “what to do” eclipsed the “how to do it” that managers and executives crave. Yet crystalline insights into “how” were always there.

Scattered throughout his massive oeuvre are solutions to recurring problems and answers to perplexing questions. The Practical Drucker culls 40 of the most important how-to lessons, each interpreted for today’s business challenges and illustrated with fascinating stories and examples. Discover what Drucker had to say about how to:

• Engage your workforce in four essential steps
• Use the 80/20 rule to improve performance and cut costs
• Stay ahead of the competition by actively anticipating change
• Build synergy between marketing and selling
• Find the just-right price for your product or service
• Conduct useful marketing research, and toss out irrelevant data
• Embrace profitability, while avoiding the dangers of profit maximization
• Make a business case for acting in socially responsible ways
• Make the single most important leadership decision
• And much more

As a student, scholar, and longtime friend of Peter Drucker, author William A. Cohen is uniquely positioned to illuminate these timeless teachings of the management master, which resonate today with as much force and relevance as when they were first articulated.

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About the Author

William A. Cohen, Ph.D. (Pasadena, CA) is an authority on leadership and strategy formulation and deployment. He gives speeches and seminars for the Industrial College of the Armed Forces, the Air War College, the FBI Academy, all four armed services, and corporations from Boeing to The Cheesecake Factory. He is the author of many books including The New Art of the Leader, The Wisdom of the Generals , and How to Make It Big as a Consultant.

Table of Contents

Part One | People
1General Business Ethics
2Drucker on Engagement
3Drucker’s Favorite Leadership Book
4The Seven Deadly Sins of Leadership
5Three Principles for Developing Yourself
6Move Your Company Ahead by Encouraging Your People
7The Most Important Leadership Decision
8Drucker and Heroic Leadership
9What Everyone Knows Is Usually Wrong
10Power Comes from Integrity
11People Have No Limits
Part Two | Management
12Fear of Job Loss Is Incompatible with Good Management
13You Can Accomplish More with Less
14What to Do About Office Politics
15Above All, Do No Harm
16How to Avoid Failure
17Quality Is Not What You May Think
18Implementation Requires Controls
19Do the Right Thing at the Right Time
20How to Be a Managerial Fortune-Teller
21What Are You Going to Do About It?
Part Three | Marketing and Innovation
22Can Marketing and Selling Be Adversarial?
23The Five Great Marketing Sins
24You Can’t Get the Right Strategy from a Formula
25Drucker’s Four Approaches to Entrepreneurial Marketing
26If You Conduct Marketing Research, Conduct It Right
27Be Careful in Using a Bribe
28There Are No Irrational Customers, Only Irrational Marketers
29Where the Best Innovations Come From
30Drucker’s Theory of Abandonment
31The Mysteries of Supply-Side Innovation
Part Four | Organizaton
32The Purpose of Your Business Is Not to Make a Profit
33Social Responsibility Is a Win-Win
34There Are Only Two Organizational Functions
35Ignorance Is Good
36What to Do When an Organization Faces a Crisis
37The Ultimate Requirement for Running a Good Organization
38Is Leadership a “Marketing Job”?
39You Must Know Your Strengths
40Drucker’s Most Valuable Lesson

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