Coolhunting: Chasing Down the Next Big Thing
Peter A. Gloor and Scott M. Cooper
Description and Reviews
From The Publisher:
What do the iPod, MySpace, Facebook, and YouTube all have in common? They're fresh, they're hot, and most importantly--they're cool. But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhunting will take you into the very heart of the search and show you how to find trendsetters, spot innovations, and turn brilliant ideas into hot new trends. Major companies like Starbucks and Procter & Gamble have already discovered the power of coolhunting. Now, you can learn how to:
"In this cool book, Gloor and Cooper not only define that pattern of elements and states we simply call "cool," they also teach us how to find (or even create) that which is cool and, ultimately, how to do it "coolly" - sharing power, and capitalizing on the newly enabled and tightly connected swarm of human minds."
—Alpheus Bingham, Founder and Board Member, InnoCentive, Inc.
"At Procter & Gamble, we've fully embraced the idea that innovation can come from unlikely places, including the many ideas and talents that are well beyond the walls of our company. Our Connect+Develop initiative is a major engine of growth, consistently uncovering ideas that become valuable new products. Similarly, Coolhunting provides a practical framework to find innovators and innovations, giving readers a proven and tested method to become successful coolhunters."
—Larry Huston, Vice President Innovation, Procter & Gamble
"Identifying what's cool and what's next has become a key to success in business. Coolhunting is a serious, disciplined approach to finding cool products, services, people, and ideas. I predict it will soon be hot."
—Thomas H. Davenport, President's Distinguished Professor of Information Technology and Management, Babson College
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About the Authors
Peter Gloor (Cambridge, MA) has enjoyed a 20-year career as an executive for UBS, PwC, and Deloitte. He currently divides his time between the MIT Sloan School of Management, Helsinki University of Technology, and the University of Cologne, where he teaches, leads research, and writes. Scott Cooper (Newton, MA), a Research Affiliate at the MIT Sloan School of Management, works with technologists and social scientists on a wide variety of projects. He has written extensively on innovation, business economics, architecture, and new media.
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