Title Index
A-K  L-Z

. Search Books . Bestsellers . What's New . LeaderShop
Main Page
. Help . View Cart

 Description and Reviews
 Reader's Index
 About the Author
 Table of Contents
 Customer Reviews
 Find Similar Items

See Also:
. Marketing

leadership books leadership books leadership books

leadership books
Secure Online Ordering Guaranteed!

Coolhunting: Chasing Down the Next Big Thing

Peter A. Gloor and Scott M. Cooper

Retail Price: $24.95
LS Price: $17.45
You Save: $7.50 (30%)

Availability: Usually ships within 24 hours

Format: Hardcover, 236pp.
ISBN: 9780814473863
Publisher: AMACOM
Pub. Date: April 30, 2007

Average Customer Review:


Order This Book!

Add To My Cart

view cart
email friend

Secure Order Guarantee

Item No: 9780814473863

Description and Reviews
From The Publisher:

What do the iPod, MySpace, Facebook, and YouTube all have in common? They're fresh, they're hot, and most importantly--they're cool. But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhunting will take you into the very heart of the search and show you how to find trendsetters, spot innovations, and turn brilliant ideas into hot new trends. Major companies like Starbucks and Procter & Gamble have already discovered the power of coolhunting. Now, you can learn how to:
  • Tap into the principles of cool and identify the trends that are truly cutting-edge
  • cultivate the skills and techniques of highly effective coolhunters
  • pinpoint developing trends using smartbadges
An invaluable tool for businesses of all sizes, Coolhunting will show you how to stay ahead of the curve and on the cutting edge of where your customers want to be taken.


"In this cool book, Gloor and Cooper not only define that pattern of elements and states we simply call "cool," they also teach us how to find (or even create) that which is cool and, ultimately, how to do it "coolly" - sharing power, and capitalizing on the newly enabled and tightly connected swarm of human minds."
—Alpheus Bingham, Founder and Board Member, InnoCentive, Inc.

"At Procter & Gamble, we've fully embraced the idea that innovation can come from unlikely places, including the many ideas and talents that are well beyond the walls of our company. Our Connect+Develop initiative is a major engine of growth, consistently uncovering ideas that become valuable new products. Similarly, Coolhunting provides a practical framework to find innovators and innovations, giving readers a proven and tested method to become successful coolhunters."
—Larry Huston, Vice President Innovation, Procter & Gamble

"Identifying what's cool and what's next has become a key to success in business. Coolhunting is a serious, disciplined approach to finding cool products, services, people, and ideas. I predict it will soon be hot."
—Thomas H. Davenport, President's Distinguished Professor of Information Technology and Management, Babson College

readers index
Reader's Index 
Send us your favorite quotes or passages from this book.


About the Authors

Peter Gloor (Cambridge, MA) has enjoyed a 20-year career as an executive for UBS, PwC, and Deloitte. He currently divides his time between the MIT Sloan School of Management, Helsinki University of Technology, and the University of Cologne, where he teaches, leads research, and writes. Scott Cooper (Newton, MA), a Research Affiliate at the MIT Sloan School of Management, works with technologists and social scientists on a wide variety of projects. He has written extensively on innovation, business economics, architecture, and new media.

Table of Contents

Customer Reviews
Write your own online review.

Find Items On Similar Subjects
Chasing Cool: Standing Out in Today's Cluttered Marketplace

All prices subject to change and given in U.S. Dollars.

Copyright ©1998-2009 LeadershipNow / M2 Communications, LLC All Rights Reserved

All materials contained in http://www.LeadershipNow.com are protected by copyright and trademark laws and may not be used for any purpose whatsoever other than private, non-commercial viewing purposes. Derivative works and other unauthorized copying or use of stills, video footage, text or graphics is expressly prohibited. LeadershipNow is a trademark of M2 Communications, LLC.