February 22, 2010 The Purpose of Business is to Win Respect
by Michael Skapinker, Financial Times

In his column, Michael Skapinker asks what is business actually for? He makes the following case for respect:

Some are lucky enough to fulfill the highest of Maslow’s needs, self-actualization, at work. All sorts of people find true fulfillment at work – software developers, recording artists, even auditors. But it is a lot to ask from a job. Others, perhaps most people, hope for work that is reasonably interesting, and indulge their true passions – singing, hiking, wine-tasting – on the weekends.

The best businesses are good at providing a sense of belonging. But belonging can be transient. Businesses succumb to competition and disappear. Or technological innovation makes them redundant. No doubt the photographic darkroom was a companionable place to work; so was a travel agency. There is less need for them now.

I suspect it is Maslow’s second highest need – respect – that people most crave from work: respect not just from their colleagues but from the world … and it gets us closer to what business is for: making profits and serving customers by doing something we can be proud of.

You can find the complete article on the Financial Times web site.