Reflect on what others are seeing and reading every time they interact with you, and develop the awareness not only to act the role of the leader you want to be, but to role model the actions and characteristics that you would like to see in others.

Naturally, it depends on the situation, but in the case, for example, that you’ve got a big elephant in the room—a reorganization, a high-level executive change, a merger or acquisition, a round of layoffs, or anything else that could be seen by employees as directly threatening their positions at your company—tell them what you know, what you don’t know, when you’re going to find out additional information, and stamp out myths or misperceptions. The key here is transparency, which means addressing the issue at hand before it spirals out of control.

Fixed has been replaced with flexible. Control of a product category, distribution channel or branding message no longer exists. While this is being heralded as a boon for customers, companies have been slower to adapt to the new terrain. Companies with multi-national presence and individuals with multitudes of projects both need to create a new set of strategies.