Do Your Goals Look Like a Variation of What You’ve Always Done?

WE’VE all heard about SMART goals. The idea has been around for about 30 years. SMART goals are Specific, Measureable, Achievable, Realistic, and Timebound. Sounds reasonable. But Mark Murphy thinks they often “act as impediments to, not enablers of, bold action and actually encourage mediocre and poor performance.”

SMART goals seem to say, he contends, “Don’t push beyond our resources; don’t bite off more than you can chew; play it safe and stay within your limitations.” Maybe if we weren’t so focused on making sure our SMART goals were written correctly on our goal-setting forms, we might ask, “Is this goal fundamentally wimpy?”

“Most organizations are pretty good at filling out forms correctly” says Murphy. “What we’re less adept at is making sure the content on those forms is gutsy and challenging enough to result in something great.” Perhaps our SMART goals are beginning to look like more of the same. There is the ever-present pull to keep doing things the way we have been doing them. There’s a feeling of safety there. We like to stick to what’s known. The result is that our goals can look like a variation of what we’ve always done. To be outstanding, to rise above the noise, we need challenging, we need inspiring, we need essential.

To overcome inertia, Murphy recommends we set HARD goals. In Hundred Percenters he describes HARD goals as: Heartfelt, Animated, Required and Difficult. “Every business plan we write represents an opportunity. Every sales presentation, every customer interaction, every budget request, and every financial approval is a chance for us to push ourselves and our employees toward untold greatness.”

HARD goals are:

Heartfelt. Working for something bigger than oneself. “If you want to build a heartfelt higher purpose into your goals … make your goals NOBLE.” (Name a party Other than ourselves who will Benefit from this goal Like customers or End users.)

Animated. One critical reason people don’t get excited about their goals is that “our goals typically sound sterile. When’s the last time you got so jazzed about the thought of hitting your budget target that you actually fantasized about the exact moment you would present the results to the team.” Help people to experience your goal.

Imagine if Martin Luther King, Jr. had stood on the steps of the Lincoln Memorial and said, “Our goal should be that within the next 30 years, the incidents of hate crimes will be reduced by 63% and that the percentage of minorities living below the poverty line will be no higher than the percentage for any other racial group.” Those would be aspirational goals, to be sure. But inspirational? Not so much.

Let’s be thankful he said:

I have a dream that one day on the red hills of Georgia, the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood.
I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.

HARD goals are aspirational. They force us to push through our self-imposed limitations, to focus on something bigger than our own immediate wants, and to solve challenges of vital necessity. HARD goals are also inspirational.

Required. HARD goals do “more than paint a picture of something in the future. It also solves deep-seated pain. HARD goals aren’t just nice to do, they’re necessary to do.” If you’re going to set a HARD goal, you need to let people know why it is required.

Difficult. It is possible to set a goal that is so difficult that it is demotivating, but that is rarely the issue. How difficult is difficult? Murphy asks two questions: What new skills (if any) will you have to learn to achieve these goals? And Do you think you can accomplish these goals? “If they aren’t learning all sorts of new skills, then your goals are probably not heard enough.…Hard goals are scary and force us to question our abilities. So if your employees knew they could accomplish the goals before they even started, try making [them harder].”

When you announce your HARD goals, you’re going to see visible signs of perspiration and palpitations as folks listen…. Your employees may walk out of the meeting or put down your memo feeling like they just heard a very loud alarm clock. But you can bet every mind is already hard at work coming up with ideas that meet the challenges ahead.

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Posted by Michael McKinney at 08:14 AM
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