 Marketing and Customer Service | Books to Read Before You Lead
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Recommended 60 Trends in 60 Minutes Sam Hill A Time for Leadership: Global Perspectives from an Accelerated European Market Place John R. Childress The Agenda: What Every Business Must Do to Dominate the Decade Michael Hammer All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World Seth Godin The Art of Woo: Using Strategic Persuasion to Sell Your Ideas G. Richard Shell and Mario Moussa The Attention Economy: Understanding the New Currency of Business Thomas H. Davenport and John C. Beck Beyond Booked Solid: Your Business, Your Life, Your Way - It's All Inside Michael Port Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind Bernd H. Schmitt Blown to Bits: How the New Economics of Information Transforms Strategy Phillip Evans & Thomas S. Wurster Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant W. Chan Kim and Renée Mauborgne Blur: The Speed of Change in the Connected Economy Christopher Meyer & Stan Davis Competing for the Future Gary Hamel, C. K. Prahalad Coolhunting: Chasing Down the Next Big Thing Peter A. Gloor and Scott M. Cooper Differentiate or Die: Survival in Our Era of Killer Competition Second Edition Jack Trout with Steve Rivkin Dig Your Well Before You're Thirsty: The Only Networking Book You'll Ever Need Harvey Mackay Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth Robert L. Cross and Robert J. Thomas Every Business Is a Growth Business: How Your Company Can Prosper Year After Year Ram Charan & Noel M. Tichy Evolve!: Succeeding in the Digital Culture of Tomorrow Rosabeth Moss Kanter The Experience Economy: Work is Theater and Every Business a Stage B. Jospeh Pine and James H. Gilmore Fast Strategy: How Strategic Agility Will Help You Stay Ahead of The Game Yves Doz and Mikko Kosonen Flock and Flow: Predicting and Manging Change in a Dynamic Markeplace Grant McCracken Focus: The Future of Your Company Depends on It Al Ries Fooled by Randomness: The Hidden Role of Chance in the Markets and in Life Nassim Nicholas Taleb The Fred Factor: Every Person's Guide to Making the Ordinary Extraordinary! Mark Sanborn The Go-Getter Peter B. Kyne with Alan Axelrod The Great Brain Robbery: A Collection of Proven Ideas to Make You Money and Change Your Life Ray Considine & Murray Raphel Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy Erich Joachimsthaler How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising Jean-Marie Dru If You Don't Make Waves, You'll Drown: 10 Hard Charging Strategies for Leading in Politically Correct Times Dave Anderson In Search of the Obvious: The Antidote for Today's Marketing Mess Jack Trout Influence : The Psychology of Persuasion Robert B. Cialdini The Invisible Touch: The Four Keys to Modern Marketing Harry Beckwith The Irresistible Growth Enterprise : Breakthrough Gains from Unstoppable Change Donald Mitchell and Carol Coles It's Not the Big that Eat the Small...It's the Fast that Eat the Slow Jason Jennings and Laurence Haughton Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage Pat Fallon and Fred Senn Jump Start Your Business Brain: Win More, Lose Less, and Make More Money Doug Hall Leadership and the Customer Revolution Gary Heil, Tom Parker & Rick Tate Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value Dave Ulrich and Norm Smallwood Leading for Growth: How Umpqua Bank Got Cool and Created a Culture of Greatness Raymond P. Davis and Alan Shrader Leading the Revolution Hardcover Gary Hamel Leading the Revolution Paperback Gary Hamel Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships Jeffrey Gitomer L.L. Bean: The Making of an American Icon Leon Gorman The Long Tail: The Radical New Shape of Culture and Commerce Chris Anderson Made to Stick: Why Some Ideas Survive and Others Die Chip Heath and Dan Heath Mavericks at Work: Why the Most Original Minds in Business Win William C. Taylor and Polly G. LaBarre Meatball Sundae: Is Your Marketing out of Sync? Seth Godin Never Eat Alone: And Other Secrets to Success, One Relationship at a Time Keith Ferrazzi and Tahl Raz The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company Joseph Michelli New Rules for the New Economy: 10 Radical Strategies for a Connected World Kevin Kelly Obvious Adams Robert Updegraff Ogilvy on Advertising David Ogilvy The Other Side of the Card Mike Morrison Outsmart! How to Do What Your Competitors Can't James Champy Permission Marketing: Turning Strangers Into Friends, and Friends into Customers Seth Godin Predictably Irrational: The Hidden Forces That Shape Our Decisions Dan Ariely Profit From the Core: Growth Strategy in an Era of Turbulence Chris Zook with James Allen Profiting from Uncertainty: Strategies for Succeeding No Matter What the Future Brings Paul J. H. Schoemaker with Robert E. Gunthe Purple Cow: Transform Your Business by Being Remarkable Seth Godin Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition Guy Kawasaki See You at the Top: 25th Anniversary Edition Zig Ziglar Selling the Invisible: A Field Guide to Modern Marketing Harry Beckwith Serious Play: How the World's Best Companies Simulate to Innovate Michael Schrage Setting the Table: The Transforming Power of Hospitality in Business Danny Meyer Simplicity: The New Better Competitive Advantage in a World of More, Better, Faster Bill Jensen Small Is the New Big: and 193 Other Riffs, Rants, and Remarkable Business Ideas Seth Godin Starting a Business (HBS Lessons Learned Series) Edited by Harvard Business School Press Sway: The Irresistible Pull of Irrational Behavior Ori Brafman and Rom Brafman The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization Thomas Kelley with Jonathan Littman Ten Rules for Strategic Innovators: From Idea to Execution Vijay Govindarajan and Chris Trimble Tribes: We Need You to Lead Us Seth Godin Unleashing the Ideavirus Seth Godin The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs Adrian J. Slywotzky with Karl Weber The Wal-Mart Effect : How the World's Most Powerful Company Really Works--and How It's Transforming the American Economy Charles Fishman The Way of Innovation: Master the Five Elements of Change to Reinvent Your Products, Services, and Organization Kaihan Krippendorff W.A.Y.M.I.S.H.: Why Are You Making It So Hard ...for me to give you my money? Ray Considine & Ted Cohn      |
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The Essential Lists BOOKS TO READ BEFORE YOU LEAD 
Grow Your Leadership Skills NEW AND UPCOMING LEADERSHIP BOOKS 
Classic Leadership Books BOOKS TO READ BEFORE YOU LEAD |
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